Benefits of Search Engine Optimization (SEO)
If Search Engine Optimization wasn't so beneficial, you would see the number of SEO Consultants that there are today. From the beginning of the Internet, the people that have used it have always started at one place - a Search Engine. And what do they do at a Search Engine? They search for the product, service, or information that they would like. After they've clicked on that Holy search button, they are pounded with an endless stream of results.
Sorting through this stream of results, known as Search Engine Results Pages (SERPs), users will only tend to click through 3, maybe 4, pages with hopes of finding what they typed in. If they can't find what they were looking for within those first 4 pages, they'll usually go back to the search and try things again using a different phrase. If they have found what they are looking for, and your website didn't appear within those first few pages, you've lost out and will continue to do so.
What Search Engine Optimization does is boosts our site's relevancy juice. Meaning, it makes our Web site or Web page more relevant to what a user will type into the search engines. Hopefully, through Search Engine Optimization, our Web site or Web page will now show up within those first few pages, ready to accept all the visitors this real estate has to offer.
SEO Provides Targeted Traffic
Search Engine Optimization will benefit you through more targeted traffic. Through careful analysis of competition and user behaviours, we will be able to optimize your website to cater to those specific and niche search phrases and keywords. When all is said and done, your website is now appearing in those important pages and when a user reaches your website, you know right away that they are interested in what you have to offer. Magic!
Search Engine Optimization can Increase Your Sales
If we take the former benefit of SEO, we can add to that a possible increase in sales. If your website is receiving more targeted traffic it is easier for you to make your message more appealing to those users.
Appearing in Search Engines is like 24/7 Website Promotion
That's right. If your website is listed in the SERPs it is constantly appearing in front of your target audience. Every time a user has searched for a phrase that your website has been optimized for, it is like they have just driven by a billboard or seen an advertisement in a magazine; and constantly at that. This brings us to our next point.
SEO Expands Brand Visibility
Think of all of the possible Internet Users in the world. Now think of your website. If you do business on a national or even global level, appearing in the SERPs automatically expands your brand visibility. Users search, they get results, they see your website listed. Enough said.
Search Engine Optimization is Cost Effective
If you are new to the term Search Engine Optimization, you may first see some pricing that you think is scary. Trust me when I say this though, SEO is one of the lowest-cost forms of advertising. Our firm for example, provides packages that consist of a setup fee and a monthly management fee and others that include just a one time setup. For a setup fee you are actually getting a form of advertising that will constantly be appearing on the Internet, 24/7 and 365 days a year. Now that's cheap. Even with a monthly management fee, you are ensuring your place in the Search Engines is maintained and this is done at a very low cost.
SEO Provides the Highest ROI
With the low cost of Search Engine Optimization (as an advertising/marketing medium) the investment that you put in is rather minimal to what you get back. If you were to pay $1000 for SEO setup and let's say $500 per month to manage the SEO efforts, you need to make $1,500 your first month and $500 each month thereafter to break even. If there are 1000 searches in the world per day that returned your website and 30% of those visitors clicked on your Search Engine results listing, and then out of that, you converted 20% of those visitors, you have just received 60 new customers. So even if you sell a $10 product, you have just made $600 in one day, putting you on track for monthly sales totaling $18,600. Now the cost of SEO doesn't seem like that big of a deal, does it?
Search Engine Optimization Benefits for the Website
When optimizing a website for search engines, it will often times increase the speed of the website, make the website more accessible, and make the website more usable. This is because, as Search Engine Optimizers, we will often recommend changes to a website's structure to improve its spiderability (how the search engines crawl the website). These SEO enhancements will also benefit the user experience and make the website more appealing to those with certain disabilities - a win-win situation.
Take These Benefits of Search Engine Optimization and Run with Them
As you can see, Search Engine Optimization is not just a fad or an added bonus. We like to think of SEO as being the most beneficial aspect of making your business succeed on the Internet, which can even translate off of the Internet.
If you would like more information on SEO, feel free to contact our team of Search Engine Optimization Professionals, who will be more than happy to answer any of your questions and help set up a strategy that will work for you.
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